Tickets for Heineken Experience

Dive into the Netherlands's most famous export

Description: The world famous Heineken® Brewery opened in 1867, but 2018 is also a ‘dam good year for beer in the heart of Amsterdam. Dive into what's now an immersive attraction in the old brewery, complete with samples. For beer fans this is a mecca. Arrive thirsty.

This 90-minute self-guided journey through the world of Heineken® is a brilliantly boozy experience guaranteed to get you giddy on its heritage, history, and of course, hops.

Did you know that this globally-renowned beer is made from just four natural ingredients? Find out exactly what goes into the Heineken® brewing process, and see how sponsors like Formula 1, the UEFA Champions League and the Rugby World Cup are all championing the brand in exciting ways.

Imaginative exhibits (such as the one that shows you what it's like to be a beer bottle) will get everyone laughing, and with the Heineken Experience App you can enhance your visit with additional audio content.

Of course, the essentials are covered here as well, including a beer tasting session plus more free samples in the bar. You'll come away not only understanding, but also speaking the international language of Pilsnerese.


Address: Heineken Experience - Stadhouderskade 78 (Ferdinand Bolstraat), Amsterdam

Opening hours

Monday   10:30 - 19:30
Tuesday   10:30 - 19:30
Wednesday   10:30 - 19:30
Thursday   10:30 - 19:30
Friday   10:30 - 21:00
Saturday   10:30 - 21:00
Sunday   10:30 - 21:00

Additional Info


  • Take the pre-sold tickets lane and show your smartphone ticket to the Heineken host
  • Make sure to be there 15 minutes before your timeslot


Find out all there is to know about the Heineken® brewing process with an enthusiastic guide, and learn how to serve a real 'star'

Get merry with interactive exhibits, indulge in a refreshing beer tasting lesson, and follow a beer bottle's journey, from factory to thirsty mouth


Ticket Info

Ticket features

  • Instant ticket delivery
  • Smartphone tickets accepted

What's included

√   Entry to the Heineken Experience

√   2 beers or soft drinks

Key info

  • Wheelchair accessible:
    Wheelchairs can be booked free of charge 48 hours upfront. Please avoid weekends due to large crowds
  • Audio guide


Cancellations are not possible for this ticket.


See video on   

Heineken Experience - Map